Nine could be “well served” by taking a leaf out of the Murdoch press.

And this letter from Iver Beddinsore:, “Good on the Federal Government for making it easier for big businesses to get BIGGER. As a consequence they need HUGE TAX CUTS!. And we would like to thanks Fairfax management for making it HAPPEN!

The Murdoch press leads the world in quality hard hitting investigative journalism.

I want it to be taken on notice, the people in my special accommodation home applaud the takeover of Fairfax by the Nine network. For too long we’ve complained about articles that take more than ten seconds to read. Of particular distaste are articles that don’t have picture of a near naked female, a battered wife or a suspect with “Rapist” superimposed over the top. 

We find the Fairfax committment to quality journalism skewed against attractive radio and TV personalities. For instance we were very glad that Michelle Grattan left Fairfax so that someone much better looking could take the reins. And now with Fairfax being subsumed, we can now expect it to look like the Murdoch press with informative articles. Articles based upon what people really want.  On clean coal. The Aussie cricket team. Home improvement, and where to get bargains at Chaddie.

Worthwhile investigative stuff like “Sixty Minutes”, in which really important people like John Howard can give their view on life, politics and Australia’s bright future (for those prepared to work). Bit like Bob Santamaria used to do on ‘Point of View”. 

And facts you can TRUST!

That was the problem with Fairfax, it assumed that people wanted to be informed about corruption, conflict of interest and the concept of a “society”. When in actual fact people are more interested in shaming people who are different, don’t like footy and may wear head scarves. Nines’ policy is  simple. “ Others” don’t exist. Nine values the status quo, and is committed to keeping everyone ‘ SAFE”, In a nine-ish sort of way. 

WE have some tips for the Age and the Sydney Morning Herald. Sack your journalists and employ entertainers. On that point Alan Jones and Andrew Bolt are entertaining. It’s not what they say, but how they say it. We need more of that on telly and more of it in the papers and besides; “who reads papers anyway”? 

And pushing for equality, and representing the opinions of minorities.

A lot of the stuff you read in newspapers is boring. The Fairfax crowd could offer so much more on home improvement, decoration ideas for the kiddies bedroom, and what to do for your daughters eighteenth. And much better coverage of what telly stars and movie stars are doing as news.  Channel Nine executives have done more to lift people out of poverty than any government program. Take the reality show “Apprentice”, “Australian Ninja” and  “Master Chef”, It gives people a real lift, and a chance to have themselves valued by the public for what they are. How they go about cooking presents “VALUES” . Which in turn inspires  us all through product endorsement, media guest spots, advertising and franchise marketing opportunities, That’s news. 

And all the rest, we’re very glad to say is HISTORY!

Yours Iver Beddinsore c/o the IPA P.O Box 666